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Posts Tagged ‘twitter’

Go daddy تخسر أكثر من ٣٧ ألف نطاق بسبب قرار خاطئ


قو دادي Go Daddy تعتبر من أكبر شركات تسجيل أسماء النطاقات وإستضافة مواقع الإنترنت على مستوى العالم. قامت مؤخرا بإعلان دعمها لقانون Stop Online Piracy Act ‪(‬SOPA‪)‬ الذي يهدف إلى إيقاف القرصنة في الانترنت.
لكن هذا الدعم واجه ردة فعل مضاده قويه من قبل المستخدمين وكبرى مواقع الإنترنت.. حيث أنه يسمح للشركات الداعمة لهذا القانون من القدره على رفع قضايا على الأفراد والمواقع إذا ما تم نشر مواد مقرصنة وقد تتمكن هذه الشركات من إيقاف مواقع كاملة، ولهذا تم رفض هذا القانون من كبرى شركات الانترنت مثل قوقل وموزيلا والفيس بوك وموسوعة الويكيبيديا. (عالم التقنية)
وكمحاولة لتدارك الموقف .. قامت قو دادي بسحب دعمها لهذا القانون.. وتم إعلان ذلك رسميا.. ولم تكتفي بذلك بل قامت بالرد على مئات المعارضين في تويتر. (صوره أدناه) 

لكن ولسوء الحظ لم يتقبل الكثير كل ماحدث، فقامت كبرى مواقع الإنترنت مثل ويكيبيديا بنقل مواقعها الى شركات إستضافة أخرى. وهذه الخطوه لاقت إستحسان الكثير بدليل زيادة عدد متابعين مؤسس موقع ويكيبيديا على تويتر بواقع ٤ الالاف متابع. (الصوره أدناه)


ووفقا لتقرير صدر اليوم.. خسرت قو دادي وخلال يومين فقط حوالي ٣٧ ألف نطاق (١٥ الف نطاق خلال يوم الخميس الماضي واكثر من ٢١ الف خلال يوم الجمعه) حيث تم تحويل جميع هذه النطاقات الى شركات إستضافه
أخرى منافسه.. مما يعني أن الخساره هنا مضاعفه. (المصدر)


تمثل هذه الخساره مثال أخر على قوة صوت المستخدمين.. فبفضل الشبكات الإجتماعية أصبح إيصال صوت المستخدم العادي أقصر وأكثر فاعلية .. واذا تظافرت الأصوات والحملات فبالتأكيد قوتها وأثاراها أبلغ.

وأيضا تعتبر هذه الخساره بمثابة الدرس لجميع الشركات التجاريه والخدمية.. فكفة المستخدم في ميزان القوى لم تعد كما كانت في السابق.. هي أقوى الأن بكثير.. لذلك لابد من الإهتمام بردة فعل المستخدمين والعملاء لتفادي مالايحمد عقباه.

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Social Network Strategy: Customer Engagement for Competitive Advantage

Last week I have talked about enterprise’s wiki strategy, and this week I will talk about social network strategy. To start off, lets define customer engagement; CE refers to the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer- or company-led and the medium of engagement can be online or offline. In this post, I will talk mainly about using online CE for competitive advantage.

 

Now businesses realizing that social networking is no longer the field of teenagers only. In fact, the digital culture that created by social media is enabling the customers and prospects to form online communities, interact with others who share same interests, and talk to brands they care about. It is also forcing business to change the way they plan and execute their marketing strategies.

Most importantly, social networks have the capability of informing and influencing purchase decisions, as many participants now tend to trust their networks more than any marketing tools.

Example:

This example will demonstrate how Ford Motor Company chose a online customer engagement strategy to promote the Ford Fiesta, a popular subcompact model outside the U.S.

In 2010, Ford selected 100 “social agents” to test out the 2010 Ford Fiesta for the next 6 months. These Agents are social influencers, and selected  by their geographical location. According to Ford: “[The] 100 agents are spending six months behind the wheel of their own Fiesta, sharing their experiences, and completing monthly missions to show you what experiencing the Ford Fiesta is all about, way in advance of the U.S. launch in 2010.”

Six month later, Ford shared some stats of the campaign:

– 4.3 million YouTube views thus far

– 500,000+ Flickr views

– 3 million+ Twitter impression

– 50,000 interested potential customers, 97% of which don’t own a Ford currently.

Ford VP of global marketing Jim Farley said “60 percent of the public is now aware of the brand, even though the vehicle doesn’t go on sale until early next summer. If you would have told me that we would have 100 vehicles in the U.S. … and we would have 60 percent brand awareness in the segment, I would have said there is no possible way.”

 

 

Some tactics to implement online customer engagement strategy for competitive advantage:

  • Set list of attainable objectives:

To be able to define the objectives, every business should ask them selves certain questions such as:

    • Is social networking the right place for our strategy and us?
    • What do we want to achieve? Brand community building? Lead generation?
    • Do we have the right resources to engage with online users?
    • How can we match up our marketing strategies with audience interests?
  • Younger staff to mentor the business social network activity.

Many business executives are not familiar with the social networking culture, therefore unsure how to get the advantages of it. So the younger staff who grew up with social media make great consultants that can be then integrated into the marketing plan. According to a survey conducted by the Centre for Work Life Policy revealed, “40 percent of respondents had asked younger colleagues for help with text messaging, social networking and using iTunes.”

  • Be Prepared for Damage Control

The open conversation on social network may expose the organisation’s brand to reputation risk, so the organisation should be prepared to mitigate or avoid any possible risk.

  • Organisation’s people as Online Community Leaders

Having People (such as: employees, executive team members, partners) as online community leaders, take social network interactions into further level, as they will guide conversations and encourage more participation.

As we have seen, Social network represents a dynamic and promising business opportunities, and to be able to catch one of these opportunities, business are encouraged to have social networks strategies that could employ to achieve the pre-set objectives.

References:

Engaging Online Communities for Competitive Advantage

Fiesta Movement 2 

Ford says Fiesta campaign exceeded its expectations

Virgin Atlantic and Social Media : legal Risks & SMP

Virgin Atlantic airways (operating as Virgin Atlantic) is a British airline operates between the United Kingdom and North America, the Caribbean, Africa, the Middle East, Asia, and Australia.

Virgin Atlantic

In 2008, 13 Virgin Atlantic staff members participated in a discussion on Facebook insulting the passengers and making jokes about faulty engines, which is considered as criticising the airline’s flight safety standards.

The company said their behaviour was “totally inappropriate” and had “brought the company into disrepute”. In a statement, the airline said: “Virgin Atlantic can confirm that 13 members of its cabin crew will be leaving the company after breaking staff policies due to totally inappropriate behaviour.

The incident is an example of internal employees falling foul of corporate standards as a result of their conduct on Facebook and other similar sites, which may put Virgin Atlantic into major legal risks associated with participation in Social media sites such as:

  • Harassment And Discrimination Risk: Chapter 3 of Equality Act 2010 prohibits discrimination on the basis of a variety of attributes such as sex, relationship status, age, race and so on.
  • Reputation Risk: which is the most harmful risk as the loss of reputation can badly affect Virgin Atlantic name and brand.

Other major legal risks associated with Social media sites and relevant to Virgin Atlantic can be:

  • Trade Mark Infringement: with social Media sites, everyone has the capability to establish page, group or user with Virgin Atlantic name or logo and use it in inappropriate manner.
  • Misleading and Deceptive Conduct: Virgin Atlantic can be liable for any statements made by its employees or contractors on its social media pages if they are knowingly false, misleading and deceptive and they knew of the statements
existence and still failed to remove them.
  • Defamation: Virgin Atlantic can be liable for defamatory acts and or statements of an employee who engaged by the company to preform social media task.

So to mitigate or avoid all that legal risks Virgin Atlantic Social Media Policy should attempt to:

  • Introduce a comprehensive Social Media Policy (SMP) to provide guidance and to bind employees both on-Duty and off-duty usage.
  • The SMP should cover all possible aspect of legal risks.
  • It is very important to train employees so that they understand the policy rules and to enforce the policy once it is implemented.
  • Protecting Virgin Atlantic Brand: Even if the company isn’t using social media yet, it should consider registering its trademarks as usernames on popular social media applications… even the emerging social media applications/sites just to mitigate any potential risks.
  • Monitoring Social Media: Virgin Atlantic should implement a monitoring application to ensure that SMP is being complied with, ensuring that the company or its employees are not violating any laws or the terms and conditions of any social media site, finding potentially damaging comments about the company or its products and services, and finding people infringing on the company intellectual property rights (e.g., misuse of Virgin Atlantic trademarks).

All these considerations must be taken into account by any organisation whether they engaging  social media or not  many  employees or customers will form an online opinion, so it is better to guide this experience into positive form.

So .. Can you come up with other legal risks or considerations must be taken into account by organisation?

Reference:

How can web 2.0 tools assist with personal productivity?

What is web 2.0?

putting this question as a search term in google, will give various definitions. But to simplified it.. web 2.0 basically means user-centered design applications that allow information sharing and collaboration.  its facilitate any users (individual or corporate) to connect, interact and collaborate on the www. So its a virtual community based on user-genereted content.

here.. interesting clip tilted: Web 2.0 … The Machine is Us/ing Us

Web 2.0 & Personal Productivity?
In general, the 1st stage of achieving highest level of personal productivity is by believing in ourselves. Then, using productivity strategies, guides and tools that help us to achieve. Here its come to web 2.0 as one of important tools of personal productivity. Web 2.0 is full of resources that can help us be more productive. In fact, the integration between web 2.0 tools and mobile devices covers pretty much every area of our life and help us to turn a problem into a solution, keeping in mind that many Web 2.0 applications and tools are free, or provide free trials or free lite version.

see how many free apps iTunes has under productivity category!

Personal Productivity tools:

1- Time Management tool

here I will share tools that allow us to easily understand how we spend our time and how to increase our productivity, its called RescueTime a free web-based application that comes with a data collector program which tracks your activity and find out what programs and websites take most of your time.. instead of keep writting, let us take 1 advantage of web 2.0 and show clip about RescueTime

So RescueTime is an application helps to understand how we spend our time while we using our computer/mobile and get us toward spend it productively. Its measure time we spent on every active application we working on ( in case of internet browser, its only measure the active tap). And, If we get away from the computer RescueTime stops tracking time and waiting you to get back and choose one of pre-define options to fill the missing time. Then it gives us an in-depth analysis of our own time management through graphical reports. Below is example of one week report – Shared by Jason

Jason now can keep this chart in mind throughout the week so that he can maintain his personal productivity goal of at least 4 highly productive hours during each day.

2- Analysis Tool:

I personally like analysis, its really helpful thing to do and get benefit from. As a twitter user, is interesting to see the movement of tremendous data. and this the role of data analysis tools such as 140kit where you can put search term , #hashtag or even @twitteruser and choose a time frame  for collecting Tweets that include the term. It will collect all tweets with in the specified time frame, then it will view the analysis with interesting details.

I have tried it, by putting my favourite FC team alhilal as a search term and here some snapshots of the results:

so I guess its a good idea to apply analysis tool with a particular term (e.g Enterprise 2.0) to see all tweets have mentioned this term in particular time and get idea what and how people talk about it.

In addition, same analytics can be applied on our twitter username to see how people interact with us, where are they tweet from? and which topic/tweet they more interested in. From this analytics, we will get thoughts/experience that assist with personal productivity. One strategy to take advantage from this tool is that, monitor trending topics on Twitter and choose one that you are interested in. lets say “Could Computing”. so you run this analysis tool on this topic with multiple terms (could computing, iCloud, SaaS.. etc) and then we will specify time frame (e.g 2 days or 10 hours ). The result will show you different aspects such as: number of tweets, top retweets, Significant words, frequent urls and so on. As a blogger, I will be interested in how people in twitter perceived could computing? what are they most frequent ulrs and do they represent the desirable meaning of cloud computing?. based on that, I will write a detailed post about cloud computing answering all doubts have been mentioned, and share it via any cloud computing related #HashTag.

So.. what do you think of these tools? I encourage you to try them and then let me know what the results are

Note: I wasn’t really satisfied with this post, so I decisded to publish other web 2.0 and personal productivity tool .. please have a look

Ref:

Blogging Introduction

The purpose of this blog:
In some situations I feel I have ideas, thoughts, or knowledge that I want to share but the truth is I am lazy to write. so I decided to challenge my laziness and try to express and share my thoughts and experience via public blog. So here we go .. this is my blog which will focus on Enterprise 2.0 field, and this is my 1st post.

What I would like to achieve through blogging ?

  • Increase my knowledge by open two-way communication channel (post <-> comments).
  • Build personal brand on www.
  • Build relationships with people who share same interest.
  • Have public digital record represent my thoughts and contributions.
  • Expand my friends network.

My blogging strategy:

  • Learn from many resources and write what I have learnt into one blog.
  • Write useful content.
  • Introducing new ideas, not necessarily revolutionary ideas, but ideas that already there but haven’t implemented in wider range.
  • Support my posts with evidence.
  • Not too long and too short posts!

What makes a blog a success and obtaining readership?

  • write quality posts ( think -> search -> write -> support -> review -> publish).
  • share blog’s link via social networks.
  • write regularly and be up-to-date with new technologies and trends.
  • set a goal that you want to achieve and go for it.

Blog With Authenticity

 Excellent blog:

Mapping Online Public: social media experts focusing on The Australian blogosphere, Twitter, Flickr and YouTube. they do a good job in twitter analysis, and they provide tools for data gathering and processing. I am following one of them @snurb_dot_info and I learnt new things about twitter analysis.

Reference:

http://www.searchenginepeople.com/blog/authenticity.html




التصنيفات :Enterprise 2.0 الوسوم:,